Press Releases for Marine Contractors

 

Press Releases Help Build Your Business 

As you may know, your ranking on web searches, particularly on Google is critical to the growth of your business. Regardless of if you do commercial or residential marine construction like us, or if you are in other businesses, this fact holds true. Here at Fender Marine Construction we have had a website since our start in 2001. We have tried many methods to increase our ranking in search engine results. Now we use Pay Per Click advertising on Google, increasing web site content by means of adding references, photos with descriptions and adding backlinks to our website. Last year we signed up for a year’s worth of press releases at (2) per month through PR Web. They have a great system for not only helping you to produce your press releases in a manner that will encourage online media to pick up your releases, but they perform the press release submission for you. Below is my latest press release which includes backlinks to my main website as well as some of the landing pages and even one of our vendor’s pages. The below article has been edited to reduce the size and also has a video and photos included which are not shown here. If you would like to view the release online, go to http://www.prweb.com/releases/2013/5/prweb10784272.htm.

This press release was submitted to 6,684 media sources by PR Web. There were 33,301 impressions. There were 527 reads and the press release was picked up by 142 online news sources.

Orlando Boat Dock Builder, Fender Marine Construction Announces New Upgraded Boathouse Design

“Orlando Dock Builder, Fender Marine Construction has announced the addition of their new Platinum boathouse and dock design,” says Rick Fender, Vice President of Fender Marine. “This newly upgraded boathouse design includes added trim work on the dock and heavy duty artistic roof beams and roof decking,” explained Fender.

"Fender Marine Construction has always built quality docks, decks seawalls and boathouses, but now with the addition of their new Platinum boathouse and dock design, the company rises to the next level,” says Fender. “In addition to the quality of materials and workmanship, this new top end boathouse design features additional trim on the dock such as skirt boards, vinyl or Brazilian Hardwood decking, stronger framing, heavier piling, heavy duty artistic roof beams and upgraded roof decking,” explained Fender……………………………………..

  “The new roof structure is also different than any of the other Orlando dock builders construct in that it features 3”x6” and 3”x8” roof beams with the rafter tails scroll cut” said Fender. Fender went on to say that the roof beams are spaced 48” apart where normal 2”x8” rafters would need to be 16” to 24” apart. “We are able to increase the spacing between the rafters because of the roof decking being stronger real tongue and groove V-joint 2”x6” Southern Yellow Pine” Fender said………………………………………………..

  “Normally the Platinum boathouse and covered activity deck projects feature a tile or metal roof” said Fender. “This new upgraded boathouse venture blows away the competition in quality of materials, sizes of materials, quantity of materials, craftsmanship and aesthetic design” exclaimed Fender.

Fender Marine Construction is located at 1201 West Jackson Street Orlando, FL 32805. Potential clients can contact Fender Marine through our website at http://www.FenderMarine.com, email Rick@FenderMarine.com or call 407-481-2750 now.
 

 

In the past, I have written releases on pile driving on the Turnpike, emergency seawall repair in Winter Garden, new employee additions and such. Each time the release is picked up, the embedded links back to my site that are in the release increase my web search result ranking. And the actual articles come up when customers search for your service which adds to your company’s credibility and makes the phone ring. I encourage you all to check out this tool and increase your web search ranking. Rick Fender

Selecting a Florida Marine Contractor

It was Easter Sunday yesterday and I took my family for a cruise around Lake Holden in Orlando. We bought a small home on Lake Holden in 1997 when the lake had been so culturally eutrophicated that it listed next to the bottom in Orange County’s list of a lake’s water quality. Then the County, City and our Home Owner’s Association worked to clean the lake by using alum treatments, installing storm water cleaning devices and installing beneficial plants. The results have been outstanding and the water quality is now near the top of that same lake water quality list.

A good portion of the docks around the lake need replacement or repair. We have done a few projects around the lake but right now there is very little marine construction being performed here.

As we cruised around the lake, I noticed some newer docks that had been constructed since the last time I had been on the lake during the winter. Of the (4) new docks that I saw, there was one that I knew had been permitted by a licensed contractor. The other (3) docks were homeowner built as evidenced by being out of plumb and unleveled as well as the utilization of substandard framing designs and techniques. I check out the contractor that built the one permitted dock and found that he was from the East coast of Florida and advertised himself as a “marine contractor”. Although the dock builder did not have the Florida Marine Contractor’s License, with the State Certified Building Contractor’s License that he did have, it was perfectly legal for him to contract for this marine construction. As I inspected the dock and boathouse, I noticed the unexpected poor workmanship. Since the lake was very calm which makes for a great contrast, the unleveled deck was readily evident and one of the boathouse pile was out of plumb. (4) of the boathouse pile had settled indicting  the contractor’s inability and lack of experience in setting pile. The contractor failed to install a 1”x2” furring strip under the drip edge of the shingle roof leaving the drip edge flat against the fascia. As my fellow Florida Marine Contractor’s Association members know, this poor drip edge installation allows the rain water to flow down the face of the fascia causing it to mildew and rot away in a few short years.

When I meet with a potential dock customer, I tell them stories like this, stressing the important reasons for selecting a marine contractor that is not only covered with USL&H and Liability insurance, appropriately licensed for the work they are contracting and having the contractor prove that they are actually experienced in marine construction. For a novice homeowner, this can be difficult. The potential homeowner goes to the contractor’s fancy website which shows all kind of marine construction projects. The projects on the site may not even have been built by that contractor. One way that a marine construction customer can have an easier time of selecting a qualified marine contractor is to select a member of the Florida Marine Contractor’s Association. Our members have proven that they carry USL&H, Liability Insurance, appropriate licensing and are of good character.

Another way a marine construction customer can be assured that the marine contractor they hire is capable of performing marine construction is to require that the contractor carry the Florida State Certified Marine Contractor’s License. This is the only Florida State Certified License that requires applicants to prove to the State that they have the required marine construction experience, the State actually tests the applicants for their marine construction knowledge and the State requires proof of USL&H coverage of the applicants before they are able to acquire the Marine Contractor’s License. The Florida Marine Contractor’s Association worked with the State to develop this license to further enhance the marine construction industry in Florida. So far there are around (30) Florida State Certified Marine Contractors and that number is growing. I encourage all marine contractors to go the extra mile to procure this very valuable license. Fender Marine Construction holds the Florida State Certifed Marine Contractor's License and is standing by to serve you.

Dock and boathouse amenities

After the last Board of Director’s Meeting of the Florida Marine Contractor’s Association this past July, my wife Lucy and I hosted a small party at our home for the meeting attendees. The purpose of the party was to entertain my fellow Board Members and their families and enjoy their company. I also wanted to show off some of the amenities that I sell with the docks I build. I try to get my prospective customers to come to my house and check out the work so that they can get an idea of the craftsmanship, design and possible amenities they could enjoy by working with Cloud 9 Service, Inc.

At the party, I discovered that most of my coastal brother and sister marine contractors do not have the ability to build covered decks or boat houses in their area. For those of you who are able to build covered activity decks and are not as limited on the maximum square footage allowed, I offer these design and amenity tips.

When designing your access walkway and you say have a stand of trees and you could just draw a straight line to get to the terminal platform or you could meander the walkway through the trees, choose to meander. I tell my customers that getting to the terminal platform is a major portion of the enjoyment of having and dock. It costs more money for the added walkway, but it is worth it.

When adding lighting to the dock or walkway, we use trim boards to conceal the wiring and we use lights that shine down onto the deck as opposed that shine out and cause light pollution. I am considering adding rope lighting to the sides of the terminal platform and walkway, but if I do, it will be behind a skirt so that the light shines down into the water as opposed to shining out across the lake.

In Central Florida, we are permitted to have covered activity decks. Cloud 9’s header system for the roof is comprised of (2) 2x10s sandwiching the 6x6 piling with a 2x6 at the bottom forming a trough beam. This trough beam allows us to add recessed can lighting in various colors and attached to a dimmer, it can be very beautiful. For my activity deck I also added LCD TVs driven by a DVD player with speakers hidden in an enclosed box in the ceiling. Sometimes we play movies but we mainly play music videos when we are entertaining. Then for the real parties we added a disco light that simulates waves of light across the deck, water and ceiling.

The summers are so hot here that we really can’t sit out on the covered activity deck without over heating or being eaten by mosquitoes. Those problems were solved by the addition of a water mist system to the box beam header system over the covered activity deck portion of the terminal platform area. The mist can reduce the ambient air temperature by up to 30 degrees depending on the relative humidity of the air. When you add the black lights, disco lights, blue recessed can down lights to the mist, it is a party on the water.

Since we planned the covered activity deck as a separate entertainment area, we finished it off with a granite table(wind stable) and chairs, a small drink frig and a waste and recycle bin area.

I know many of you have your own great ideas of amenity packages and I encourage you to write about them in an article like this and send to the Editor(Steven Webster) for publication of the FMCA. In this way, all of our fellow members and our customers across the State and Country can share our ideas that could help our businesses and make our lives more enjoyable. Rick Fender Cloud 9 Services, Inc. 407-481-2750